3 Reasons why your business should have a Mobile App

By costansin
Mobile App Development in Malta

In the early days of smart phones, mobile apps gained popularity in the realms of entertainment and social media. Nowadays, however, we are seeing a paradigm shift where mobile apps are changing the way people do business. We want to explain the top three reasons why your business should have a mobile app.

1. Leverage the Mobile ubiquity

According to GSMA, as of 2017, more than 66% of the world’s population has a mobile device. This figure is projected to increase to at least 75% by 2020. Let’s take it to your context – how many of your clients do you think have a mobile phone? Our guess is 95% or even more! If your customers are all smartphone users, capitalizing on a mobile app is definitely going to be of a huge advantage for your business.

2. Increase Customer Retention

Why adopt a mobile app when you already have a website or an eCommerce system? With mobile apps you can easily re-target your customers who are churning or about to churn through Push Notifications. Studies have shown that you can increase customer retention by more than 65% through Push Notifications. Marketing campaigns work really well with Mobile Push Notifications.

3. Build a Brand and Standout

By the time you’re reading this, it is probably already a bit late. Or to be less drastic, you do not really have too much time to think about it. According to a survey dated in 2017, more than 40% of the small businesses already have a mobile app. It is expected that by 2020, around two in three businesses will have a mobile app. Start thinking of building a brand around your mobile app and make sure you are not left behind by your competition.

More Reasons why your business should have a Mobile App

There are more than the aforementioned three reasons why your business should have a mobile app. If you want to explore how a mobile app can benefit your business, let’s meet and discuss over a cup of coffee.

If you find these reasons why your business should have a Mobile App applicable to you, get in touch! We specialize in Mobile App Development for both Android and iOS devices.