3 Reasons why your business should have a Mobile App
In the early days of smart phones, mobile apps gained popularity in the realms of entertainment and social media. Nowadays, however, we are seeing a paradigm shift where mobile apps are changing the way people do business. We want to explain the top three reasons why your business should have a mobile app.
1. Leverage the Mobile ubiquity
According to GSMA, as of 2017, more than 66% of the world’s population has a mobile device. This figure is projected to increase to at least 75% by 2020. Let’s take it to your context – how many of your clients do you think have a mobile phone? Our guess is 95% or even more! If your customers are all smartphone users, capitalizing on a mobile app is definitely going to be of a huge advantage for your business.
2. Increase Customer Retention
Why adopt a mobile app when you already have a website or an eCommerce system? With mobile apps you can easily re-target your customers who are churning or about to churn through Push Notifications. Studies have shown that you can increase customer retention by more than 65% through Push Notifications. Marketing campaigns work really well with Mobile Push Notifications.
3. Build a Brand and Standout
By the time you’re reading this, it is probably already a bit late. Or to be less drastic, you do not really have too much time to think about it. According to a survey dated in 2017, more than 40% of the small businesses already have a mobile app. It is expected that by 2020, around two in three businesses will have a mobile app. Start thinking of building a brand around your mobile app and make sure you are not left behind by your competition.
More Reasons why your business should have a Mobile App
There are more than the aforementioned three reasons why your business should have a mobile app. If you want to explore how a mobile app can benefit your business, let’s meet and discuss over a cup of coffee.